Senior Product Designer

Design Education in Scandinavia

As a big lover of Scandinavian Design at 18 years old I moved abroadto pursue design studies in Denmark

• MSc in IT Product Design

  2020 - 2022

  University of Southern Denmark

  Denmark 🚲 🇩🇰

  

  UX and Graphic Designer (Part-time)

  Universal Robots A/S

  Student job during my studies

• Digital Design

  2015 - 2018

  University College Lillebælt

  Denmark 🚲 🇩🇰

  

  Digital Designer (Part-time)

  Monsenso

  Student job during my studies

Work Experience

• 

  Lead Product Designer

  2024 - 2026

  Nabogo ApS · carpooling, web / iOS / Android

  Full-time · Scale-up

  Nabogo is a carpooling app used in Denmark, Norway, Sweden, and the Netherlands. I led product design across web and mobile.

  • Set UX strategy against user needs and business goals, and owned the work from concept to launch.
  • Kept decisions user-centred through research and testing, working closely with product, engineering, and stakeholders.
  • Measured impact, then improved the product with design reviews, usability checks, and QA.
  • Designed scalable UI in Figma and maintained shared libraries and the design system.
  • 1.5x Activation, DK
  • ~2x Fewer components
  • −50% Journey complexity
• 

  UX / UI Designer

  2022 - 2024

  University of Southern Denmark · employee intranet

  Full-time · University

  Designed and coordinated a new staff intranet through stakeholder workshops, interviews, usability testing, Figma prototyping, and close collaboration with development.

  • −50% Fewer pages
  • 300+ Stakeholders

Entrepreneurship Experience

Co-founded Rotoy ApS, an EdTech startup that helps children start STEM learning early through coding missions woven into storytelling.

€70,000

Raised

See website

• Co-founder and Lead Designer

  2022 - 2024

  Rotoy ApS, EdTech startup

  Led design and process ownership, secured 500,000 DKK (~70,000 EUR) funding, and guided student and part-time contributors across design, development, and events.

  • Directed end-to-end UX and product design, working with the CTO to supervise cross-functional teams.
  • Launched a new brand website with a bolder visual identity, Stripe-integrated shop, and SEO-ready content to support growth.
  • Supported funding applications and business development by turning product vision and user impact into clear strategic roadmaps.
  • Ran interviews, workshops, and usability tests with children, parents, and educators to keep decisions user-centred.
  • Built high-fidelity Figma prototypes and React components for consistent design and smoother developer handoff.
  • Designed physical packaging and robot casing, and evolved the brand's visual identity.

Freelance Experience in Scandinavia ⚓

• Digital Designer and Web Dev

  Oct 2018 - Feb 2021

  Freelance

  2 years 5 months

  Designed websites, brand guides and visual identity for small businesses, as well as social media templates, ads, infographics, illustrations, product shot photography, promotional materials (flyers, posters, etc.) and Power Point presentations.

  • Woomio ApS (SaaS scale-up in influencer marketing in Copenhagen, Denmark)
  • Student House (Danish Student Organisation)
  • Walk With Path (MedTech startup in Copenhagen, Denmark)
  • O'Town Garage (Makerspace organization in Denmark)
  • Sundt Vælg (Event organized by InspireU Events in Odense, Denmark)
  • Other local businesses in Denmark

Erasmus Internship in Stuttgart, Germany

• 

  Graphic Design and Communication Student (Erasmus)

  Bosch · Internship

  Aug 2017 - Jan 2018

  Stuttgart Region · 6 months

  • Creating visual content (PPT presentations and infographics) for the Automotive Electronics department.
  • Coordinating company events for different company stakeholders (OEMs and other business collaborators).
  • Competed at Hackathon Stuttgart 2017 and won the Best Pitch Award (1.000 €) for Clean Car by creating a working prototype of an AI voice app for the car dashboard. The project was a use case from Car2Go, a startup later purchased by Daimler GmbH.

What I've worked with along the way

Languages

• English

  

  Cambridge Advanced English (C1) Examination

  British Council · Jun 2012

  Fluent
• French

  Intermediate
• Danish

  Upper Intermediate
• Romanian

  Native

Certifications

• 

  Customer Journey Management

  Oct 2024

  Nielsen Norman Group

  Credential ID 1089743

• 

  Project Management - Leading and facilitating project processes in big organisations (2 ECTS)

  Nov 2023

  Syddansk Universitet - University of Southern Denmark

  Skills: Conflict Resolution, Project Management

• 

  Conducting Usability Testing

  Sep 2023

  IxDF - Interaction Design Foundation

  Credential ID 144226-2023-949950

• 

  Data-Driven Design: Quantitative Research for UX

  Aug 2023

  IxDF - Interaction Design Foundation

  Credential ID 144226 · Skills: A/B Testing, Quantitative Research