AI-powered Design System for Nabogo ApS

Foundations, components, and documentation that keep Nabogo’s product surfaces consistent from design through code.

Project Summary

This companion case study focuses on the Nabogo design system: tokens, type, color, components in Storybook, and how the team uses them to ship faster with fewer visual regressions. For the broader product story, see the main Nabogo case study.

🇩🇰 Nabogo ApS

Carpooling for daily commuters - to benefit mobility, infrastructure and the climate. We partner with Public transportation authorities, provinces and private companies. Nabogo ApS is available in North European markets (Denmark, Norway, Sweden, the Netherlands, Belgium and Germany).

Role: Lead Product Designer
Team: Nabogo ApS product team: 1 product manager, 1 lead product designer, 1 UX designer, 4 developers.
Methods: Sketches · User flows · High-fidelity prototyping · Error-state design · Usability testing · Design System · A/B testing
Tools: Figma, Cursor, Storybook, Jira, Confluence, Miro, Posthog and Condens.

My role

🎯 Lead End-to-end Product Execution

Own the design process from concept to launch.

👨‍💼 Champion the User

Designing user centric features and user journey by implementing data from user test, user interviews and surveys.

📊 Measure & Improve

Track impact for new feature and imporvements and refine based on data together with PM and lead engineer.

✅ Enforce Quality Standards

Implement design reviews, usability checks, and QA testing to ensure consistency and a smooth user experience.

🚀 Craft Scalable UI

Create clear, consistent interfaces using Figma and maintain shared libraries and design systems.

"Octavia is an excellent designer by trade, with a strong eye for detail, but what truly sets her apart is her product design leadership. She takes full ownership of complex initiatives and steers them safely from early discovery through design and implementation, always ensuring a smooth and well-aligned process."

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