Leading Product UX for a SaaS Platform Nabogo ApS

Interactive prototype for selecting multiple laundry machines and paying in one bundled transaction.

Project Summary

At Nabogo ApS, I lead end-to-end product design for a carpooling platform focused on sustainable mobility across Northern Europe. My work spans UX strategy, user research, and scalable UI design to create intuitive, user-centered experiences aligned with Nabogo's business goals. In this project, I showcase key UX initiatives that I've led such as researching and defining the most important persona to prioritize and UX/UI imporvements based on user insights.

馃嚛馃嚢 Nabogo ApS

Carpooling for daily commuters - to benefit mobility, infrastructure and the climate. We partner with Public transportation authorities, provinces and private companies. Nabogo ApS is available in North European markets (Denmark, Norway, Sweden, the Netherlands, Belgium and Germany).

Role
Lead Product Designer
Team
Nabogo ApS product team: 1 product manager, 1 lead product designer, 1 UX designer, 4 developers.
Methods
Sketches 路 User flows 路 High-fidelity prototyping 路 Error-state design 路 Usability testing 路 Design System 路 A/B testing
Tools
Figma, Cursor, Storybook, Jira, Confluence, Miro, Posthog and Condens.
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Outcome

These changes have been published on the Nabogo app and have been based on user interviews and user tests with carpoolers who commute daily to school or work.